Ugly Is In, Is It ??

That could be the only reason why job advertisement and your website's career page seem to be competing for "who's uglier contest".

If I was running a coaching class on how to write ugly ads, I would just open some job sites and give my students unlimited case studies. Now don't get upset, why do you do that?

Okay, now you'd rush to edit those job ads, thats yet another eyewash, we just don't get it. Let me tell you one last time why all this is important.

Remember the corner "Sugarcane Juice Vendor", he doesn't have a brand, still he gets customers - but he won't get employees easily. Thats right, today's Consumer is far more forgiving and experimental, It is highly likely to try you out even if you don't have a brand. But expect this from a prospective employee and you're straight out from under the rocks, world has changed since then my sleeping beauty :), Yes, Welcome to the "War for Talent" days. You need a brand to hire not to sell anymore.

Yes, I have heard that before, the story of you being a Small Enterprise and that SMEs don't build Brands, well, tell this to your receptionist not me. But just in case you asked how?

 

Here is how:

  • Dump anyone who writes bad, at least the one who writes ugly ads. How to find if its ugly? Just read it yourself or delegate it to kids.
  • Always know what’s good about your Industry, about your Company, about your City, about your Office Location, about inside the Office. Write it down, distribute to your team freely. Sometime ask them back if they remember. Check if they can write it down.
  • Immediately go to Career link on your website and read it. Approve all leave requests before that or else poor team members will suffer from your bad mood. Don't have a Website? I am sorry I bothered you, carry on sleeping.
  • Redoing Career Page content isn't tough if you are ready with point no.2 above. Just write yourself or call the kids again. Don't give it to ad agencies or another 3 months will go. Pour your heart out on Career Page, this is the only useful page on your Website. You can write about "Why us", "Who is already here", "Who are mostly hired" and "How to apply". Put your mobile number there, you're
    not a secret agent.
  • You copied your way through Engineering, do some copying here, read around, go to Websites that you like and get inspired, won't hurt.
  • Invest sometime, you didn't start this business to save money did ya? Build Business, Spend, Create something you'll feel proud about, something people will refer around and trust me they do. Clients refer, employees refer, the one's you interview refer, but you've got to make it easy. Attract Man.


    • By 2016 there would be 156 million jobs available to some 70 million employable people, everyone will have choice of work, who will work for you? Hello! this is 2011 :)

    Vision Consultant? Again?

    So the 100th consultant who met you recently spoke about vision, mission ya. And you agreed 100th time how much you need one, well its fail proof actually.  

    Ever wondered why it is so difficult to articulate vision, mission and then stick to it for long. If you' have made a website for yourself ever, you know it partly, as making a website is equally difficult. Most of the time we outgrow our own vision pretty fast, or it alters or we lose steam.

    But the good news is that your team members are more forgiving than you think. They don't much care about your visions that change with every new consultant passing by. On vision, teams are happy that you have one and that consultants consume most of your time.

    Instead, they worry about your value system, no not the one you talk about, but the ones they see you practicing. Most part of work experience for professionals is effected less by what you declare but more by how management behaves. And behaviors are highly influenced by values. Purists can argue that Vision leads to values, well may be, but values can also stand on their own. To live values, vision is not an essential condition, trust me its good news, makes things simple.

    Try this, no matter what your vision is or mission is, think about 5 things that you call your values, personal extendable to the enterprise you are creating. Thats how you take decisions, thats your "How" part of achieving whatever you are set for. Since values are close guides for decision making, team can use this clarity very effectively in their day to day work life. Over time, it will bring consistency in your manager's decisions and you'll see less normalizations happening.

    So starting point is values. And you can forever with them.